Success doesn’t happen overnight
Dear Cheese Enthusiasts,
As 2010 draws to a close, we will not rest on our laurels but press on into 2011. The past few months have been really successful since we took the time to do extensive research and strategically plan for the road ahead. In other words, you don’t build a house without a plan in place.
In that sense, the past few months are actually the first in this new award winning venture and we are just now beginning to get momentum and attract attention. Investment is now starting to happen.
In this short time we have, however, had several accomplishments, namely:
- Developed the first comprehensive hand-book for starting an artisan cheese making facility (soon launched as an iPad app)
- Attracted the first Great Canadian Cheese Festival to our region which will draw in thousands of people and dollars
- Won a Marketing Award in Quebec City for www.investincheese.ca
- Two entrepreneurs are now choosing to host one of their successful Craft Beer festivals in our region (beer pairs well with cheese)
- More than 100 enquiries about cheese making have been handled – but they wouldn’t be knocking on our door without this initiative
- Right now one of our County partners is coaching a local entrepreneur wanting to start an artisan cheese making operation after visiting a booth we had at a local show
This initiative is a catalyst putting our region on the map as Ontario’s Artisan Cheese Region! Cheers to another successful year in 2011!
$100 Million Opportunity!
When some people think of cheese, they might think of it on a sandwich or paired with crackers. But when I think of it, I think of $100 million dollars!
The small scale and artisan cheese industry in Ontario is currently a $300 million category, and over the next decade, this number is expected to grow to $400 million. With the current market share of the Ontario artisan cheese industry being approximately $5 million, over the next 10 years there is obviously an opportunity to increase the production and distribution of artisan cheese to capture a larger share of the market.
So it is no joke! Cheese is big business, but big business in the sense that small scale and artisan cheese making has the potential to thrive here in our Artisan Cheese Region! Contact us today to learn more, and check-out the video below from a local news station.
Submitted by Artisan Cheese Region Ambassador Andrew Redden
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Recent Photos
The Results are In
How to Start a Cheesemaking Business – Free Presentation
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