Ontario cheese on the menu?

Located in the depths of the Longo’s grocery superstore at 15 York St. in downtown Toronto is a tiny corner devoted to Ontario’s craft product called Corks, Longo Bros Beer & Wine Bar. It shares the same building as Real Sports Bar, and is neighbour to more than a few local and tourist powerhouses, like: Air Canada Centre; Union Station; and the Metro Convention Centre.

My initial visit to this locally-minded ‘grocery-resto-bar’ occurred recently after I missed a VIA Rail train and had three hours to kill. Being an uneventful Sunday in the area, the silence was uneasy in a venue made for major crowds, hectic shopping, and festivities; but I descended the escalator into the Longo’s supermarket, impressed with its vastness and quiet community of nearby condo dwellers milling about doing their weekly shopping.     

I took a seat at the empty bar, and began chatting with Yolande, my server for the afternoon. I looked over the menu that offered a wealth of local beer and wine selections – and, happily, tasting flights of both paired with cheese.

I was thrilled to see taps from: Black Oak, King, Beau’s, Granite, and Old Credit for beer; not to mention the quality of the local wine selections from: Fielding, 13th Street, Daniel Lenko, and Tawse, to name a few. In fact, as the next day was Valentine’s, I first had the 13th Street Brut Rose which came with a large chocolate covered strawberry.

Shortly after, I decided a snack of various cheeses was due. It is only, here, that I take issue with Corks menu. No doubt wanting to promote their own roster of deli cheeses that are sold in the supermarket – mere steps from where I sat – I was still perplexed at the effort to supply such fantastically local product in the form of Ontario beer and wine; but then completely fall short on the origin of the cheeses, with only one brie vaguely labeled “Ontario”.

Though we may not be as globally well known – yet – as our provincial neighbour to the East, or some European counterparts for artisanal cheese, there are certainly more than enough high quality and unique selections from our very own farmers and cheesemongers, here, in Ontario. What better way to gain acclaim and recognition with Torontonians and tourists alike, than to deservedly pair our cheeses beside both beers and wines that share their postal codes, and within a venue specifically marketing a ‘local’ experience.

Contributed by Kaylea McCarron – www.winenotontario.com

Success doesn’t happen overnight

Dear Cheese Enthusiasts,

As 2010 draws to a close, we will not rest on our laurels but press on into 2011. The past few months have been really successful since we took the time to do extensive research and strategically plan for the road ahead. In other words, you don’t build a house without a plan in place.

In that sense, the past few months are actually the first in this new award winning venture and we are just now beginning to get momentum and attract attention. Investment is now starting to happen.

In this short time we have, however, had several accomplishments, namely:

- Developed the first comprehensive hand-book for starting an artisan cheese making facility (soon launched as an iPad app)

- Attracted the first Great Canadian Cheese Festival to our region which will draw in thousands of people and dollars

- Won a Marketing Award in Quebec City for www.investincheese.ca

- Two entrepreneurs are now choosing to host one of their successful Craft Beer festivals in our region (beer pairs well with cheese)

- More than 100 enquiries about cheese making have been handled – but they wouldn’t be knocking on our door without this initiative

- Right now one of our County partners is coaching a local entrepreneur wanting to start an artisan cheese making operation after visiting a booth we had at a local show

This initiative is a catalyst putting our region on the map as Ontario’s Artisan Cheese Region! Cheers to another successful year in 2011!

The Word on Cheese

A few months ago we took the initiative to get in touch with Culture Cheese Magazine, America’s first cheese-devoted magazine, to help spread the word about Invest In Cheese.

A unique initiative to Eastern, Ontario Invest In Cheese was launched last year to take advantage of the high groth opportunitiy in small scale and artisan cheese. This industry is currently a $300 million category in Ontario. Over the next decade, this number is expected to grow to $400 million.
The current market share of the Ontario artisan cheese industry is approximately $5 million and over the next 10 years there is an opportunity to increase the production and distribution of artisan cheese to capture a larger share of the market.
For more than a century, Eastern Ontario has been known for its cheese and combining the already existing cheese facilities in the Four-County Region, along with the knowledge of this growth opportunity, makes the region an area full of passionate and successful cheesemakers with room for many more.
One of the first steps the four Counties took together was to develop a website that focused on artisan cheese to help investors establish themselves here. Thus Invest In Cheese was born.
Last week I was like a kid on candy when the magazine arrived with our information in it. It was an exciting step in our direction forward. Here is the article snippit.

In other news, as you will have noticed, our website has had a bit of a makeover recently. Please take a little tour around and let us know what you think, we weclome your comments.

Caitlin