FOR IMMEDIATE RELEASE

PICTON, ON – Invest In Cheese is making sure Cheese has its’ own day in the twitterverse. Launched January 17^th #cheesesunday was marked by a collaborative effort between @InvestInCheese and @CurdNerd (UK based).

Invest in Cheese (IIC) is an Eastern Ontario initiative seeking to attract investment in the growing artisan cheese industry. IIC is using a multi-layered social media strategy that includes blogging, Twitter, Facebook, Youtube and website to get the word “out there” and connect with cheese enthusiasts who may wish to turn their passion into a business.

For more than a century, Eastern Ontario has been known for its cheesemaking and dairy farming. Combining already existing cheese facilities in the region with the emerging artisanal cheesemaking trend, gives Eastern Ontario the opportunity to become the premier cheesemaking region in Canada

With this in mind, four Counties in Eastern Ontario: Frontenac, Hastings, Lennox and Addington and Prince Edward, joined forces to take advantage of this high growth opportunity and work together to develop and attract artisan cheese makers and facilities to the region.

One of the first steps the four Counties undertook was to develop a marketing initiative to outline the business growth opportunities and encourage artisan cheese start up: www.investincheese.ca was launched to get the word out.

Backgrounder: Trending Topics on Twitter have become increasingly popular with the evolution of ‘hash tags.’ For Twitter neophytes, a hashtag is a way to unite global Tweets around a particular topic. Basically, these tags help those who seek similar content discover your Tweets. Hashtags are created by adding a hash symbol (#) to the front of an appropriate keyword as you write your Twitter update.

The most common Trending Topics based on days of the week have become #followfriday or #musicmonday. On #followfriday Twitter users suggest other Twitter accounts for their friends to follow. #musicmonday follows the same idea with users suggesting their favourite artist or songs.

‘From news stories, to the latest buzz about movies, music, video games, and TV shows, to in-jokes running wild, the trending topics reflect what is occupying the most people’s attention on Twitter at any one time.’ (Twitter)

Invest In Cheese noted the significance of these days and moved forward to determine what ‘day’ would be most suited. After polling Twitter Followers under the #cheese topic, the idea was greeted with excitement and #cheesesunday was launched.

For the full Press Release Please go to: #cheesesunday